Introduction:

The Kismet Dilemma is a bold narrative that flips the traditional idea of fate on its head. Written with wit, grit, and brutal honesty, Umer Farooque explores how destiny isn’t something that happens to you—but something you actively shape. Drawing from personal stories of family downfall, entrepreneurial failure, and personal reinvention, Umer invites readers to question what they’ve been taught about kismet and instead build the future they want.

Challenge:

Umer had lived through a dramatic personal and professional rollercoaster—from witnessing the collapse of a billion-dollar family business to moving to a new country and facing scam jobs. His journey was filled with transformation, yet he needed a way to turn those stories into a cohesive book that wasn’t just another “rise from failure” tale. He wanted humor, realness, and something that would resonate with Gen Z and modern entrepreneurs alike.

Our Approach:

We worked closely with Umer to structure his life experiences into a compelling and entertaining manuscript. From concept development to editorial collaboration, we focused on preserving his unapologetically bold voice while ensuring a powerful narrative arc. We helped craft each chapter to include lessons, reflection, and of course—humor. The result? A book that reads like a conversation, not a sermon.