Vanessa Ugatti

How To Get Paid Your True Worth Ethically

INTRODUCTION How To Get Paid Your True Worth Ethically

How to Get Paid Your True Worth Ethically: Without Selling Your Soul (and Keeping Your Clients Happy!) by Vanessa Ugatti is a practical business book for professional services firms and individuals who struggle with undercharging, discounting, over-servicing, and uncomfortable fee conversations. Drawing on her True Worth Methodology™, Ugatti helps readers understand the value they create and learn to charge for it with confidence, integrity, and clarity.

The Book Launch

Press play and experience the launch.

How To Get Paid Your True Worth Ethically

How to Get Paid Your True Worth Ethically grew from Vanessa Ugatti’s own journey from feeling uncomfortable and uncertain about charging to becoming confident in conversations about fees. Over more than a decade, she developed her True Worth Methodology™ to help professionals overcome the habits and beliefs that lead to financial loss, stress, and undervaluing their expertise

Inspired by her own experience and years of working with professional services businesses, Vanessa wrote the book to provide a practical blueprint for charging appropriately without compromising values or client relationships. Through practical advice, real-life stories, and actionable tools, she encourages readers to understand their value, set healthier boundaries, and build more profitable and sustainable businesses.

Available now at:

About Author

Vanessa Ugatti is the True Worth Expert, keynote speaker, trainer, transformational coach, and author. She works primarily with lawyers and professional services businesses, helping them overcome undercharging, discounting, over-servicing, and the fear surrounding fee conversations. Her approach focuses on helping professionals increase revenue ethically while improving confidence, wellbeing, and client relationships. Through her True Worth Methodology™, developed over more than a decade,Vanessa helps professionals understand and communicate the value they create so they can charge confidently and sustainably. She is the author of How to Get Paid Your True Worth Ethically: Without Selling Your Soul (and Keeping Your Clients Happy!).